Maximizing the right mix of capabilities is integral to a clients success.
Bloomberg Advocacy identifies the most advantageous program strategy and tactics to tap into key stakeholders to influence targeted decision makers at the local, state, and national levels.
This finely-calibrated combination of strategic vision and customized capabilities assures that every campaign is uniquely executed and aligned with each client’s program objectives.
Bloomberg Advocacys core capabilities include:
Strategic Counsel. Principal Mary Beth Bloomberg leverages more than 30-years of public policy experience to bring clients insightful and strategic counsel on a wide range of issues and grassroots campaigns.
Field Intelligence with National Reach. When a client needs local intelligence and credible and influential messengers, Bloomberg Advocacy activates its field representatives in targeted states and jurisdictions. This team of savvy, well-connected professionals reaches out to a range of persuasive issue advocates who deliver an array of communications that attract the target’s attention. Located across the country, our field representatives facilitate meetings, intercepts, calls, local media opportunities, letters, and more.
Local Media Relations. Our local experts seize valuable earned media opportunities to communicate the importance and urgency of an issue at the community level. Leveraging the unique, personal perspectives of prominent community leaders, Bloomberg Advocacy creates compelling, on-message opinion editorials and letters to the editor, as well as facilitating editorial boards, desk-side interviews, press conferences, speakers bureaus, and other opportunities.
Highly-Effective Telephone Outreach. When you need to activate large numbers of individuals or communicate with a specialized niche of stakeholders, telephone outreach is a highly-effective means of message delivery. Our skillful mobilization specialists conduct unscripted conversations that engage, educate, and mobilize key constituencies.
Direct Mail Services. Bloomberg Advocacy’s creative services team designs, produces, and delivers high-quality mail pieces that underscore your message. We work closely with clients to determine the desired reach and impact of each communication.
